To open, unscrew the pump counterclockwise. Prime the pump by pumping a few times until it dispenses the moisturizer in the right quantity per stroke. – Apply gently, following the direction of hair growth. Avoid vigorous rubbing. -Gently pat the skin dry before applying to seal in the most moisture. – Use at least twice daily for optimal results. – Apply generously to all areas, regardless of the affected region, and in all seasons. – Use Epimax Intense immediately after bathing, while the skin is still damp.